April 2009 Green Marketing
QWESTNet aims to bring together sustainable technology users and retailers in an informal environment.
Agenda (PDF, 35K)*
On Wednesday 22 April, 120 delegates attended the ninth QWESTNet forum which was held in partnership with the Department of Employment, Economic Development and Innovation. The forum focused on Green Marketing; how you can benefit from marketing your green credentials to your consumers, staff and suppliers.
Disclaimer: The presentation of a product or technology does not constitute endorsement of any kind by the department or Queensland Government.
Key Note Presentation
LOHAS
The Consumer and the LOHAS Market
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Andy Baker, Mobium Group
Why are the lifestyles of health and sustainability (LOHAS) market and the consumer so important to your business? Andy considers this question and expands on this growing market sector. Please note this presentation is not available, please click on the link to download a copy of “Living LOHAS 2 Report Summary”.
Case Studies
ThreePlus
External Marketing
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Lois Shuttleworth, ThreePlus
Lois provides a ‘how to’ market and leverage off of your business' environmental initiatives to gain a market share with the environmentally conscious consumer.
Print Point
Print Point Case Study
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Download PDF version (PDF, 54K)*
John Hansen, Print Point
John discusses a business experience of entering into the LOHAS marketing arena.
Four Walls and a Roof
Marketing to Your Employees
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Download PDF version (PDF, 216K)*
Mike Duggan, Four Walls and a Roof
Mike provides an overview of how to gain employee buy-in when implementing environmentally sustainable practices into your business.
The Good Guys
From the Business’ Point of View
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James Brockhurst, The Good Guys, Capalaba
James shares his experiences as a leader implementing sustainable initiatives into his business. James touches on how his company has not only become a well known environmentally conscious business but has enthused staff and become an employer of choice for an environmentally aware workforce.
The Good Guys
From the Employee's Point of View
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Download PDF version (PDF, 3.0M)*
Craig Collins, The Good Guys, Capalaba
An employee viewpoint regarding why working for an environmentally conscious company was high on the agenda.
Greenwash
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Download PDF version (PDF, 249K)*
Siobhan Ford & Agata Rusim, Australian Consumer and Competition Commission
Siobhan and Agata discuss greenwash and stress the need to substantiate your claims.
QMI Solutions
The Importance of the ‘Green Supply Chain’
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Download PDF version (PDF, 294K)*
James McIntosh, QMI Solutions
James presents on supply chain management and the benefits of greening the supply chain.
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Last updated 21 December 2010